GuavaTheater
Coachella Campgrounds in Indio, CA
Watching movies was reinvented at Coachella’s premiere of Amazon and Childish Gambino’s film, “Guava Island.” An extraordinary, spiraling movie theater; built out of shipping containers and designed with dizzying colors was built with 5.1 surround sound, 270° projections, to make Gambino’s vision come to life. This immersive experience was made with the Coachella experience in mind so that viewers did not feel like they were watching a movie, but rather they were experiencing a heightened continuation of their music festival experience.
Concept
Childish Gambino, aka Donald Glover, contacted us with a desire to create a unique premiere experience of the filmGuava Islandfor his fans at the Coachella Music Festival in Indio, CA.
Design
We engaged real-time architectural previsualization software to provide the client with a true vantage point of the final experience. Thespiraling movie theater was built out of shipping containers and designed with dizzying colors. The theater experience included 5.1 surround sound and 270° projections.
Plan
We successfully engineered and constructed a large, custom structure in less than two weeks with high wind advisory.
Execute
The Guava Theater and the film premiered on Thursday, the night before the festival began. The theater lived in the campgrounds for the duration of the festival.
