PHAROS
Tapapakanga Regional Park, New Zealand
A fully immersive, multi-sensory musical event that focused on fostering the authentic connection between Childish Gambino and his fans through cutting-edge virtual reality, a live dome concert, and a three-day overnight camping festival with performances from Childish Gambino and fellow artists.
Concept
Childish Gambino, otherwise known as Donald Glover, contracted us to host another three-day interactive PHAROS event for his international fan base.
Design
We constructed a 360-degree air-compressed dome with a laser projection-mapped concert that was all encompassing from both the interior and exterior.
Plan
Donald’s team charged us with the task of scouting a distinctive location in which his fans could have a bespoke musical experience that was hypnotic as it was memorable.
Execute
We found it! Situated on an ocean cliff on the North Island of New Zealand, Tapapakanga Park was 9,000 fans’ dream come true.
