TribecaDrive-In
Tribeca was able to provide the first ever ticketed drive-in theater pop-up in the US.Seizing the opportunity to bring communities back together through a shared cinematic experience during a time of extreme social distancing measures, Tribeca Drive-In teamed with Redrock to produce the Rose Bowl Stadium and AT&T Stadium drive-ins whose drive-in theaters hosted about 250 cars a night and played Hollywood classics along with Sundance Film Festival 2020 picks to sold out audiences.
Concept
Tribeca secured box office releases and fan favorites to thousands of patrons throughout the Drive-In series.
Design
Redrock operated themovie quality, high-definition video wall allowing patrons to enjoy from the comfort of their car. Partnership integrations were folded in and offered a seamless operational experience to the attendees.
Plan
Contactless ticketing and concessions allowed for a safe and compliant event amid a global pandemic that provided a feeling of safety and comfort to families and patrons alike.
Execute
Tribeca premiers and classic movies sold out nightly and received 5 star reviews. As we continue to cement Tribeca’s brand appeal as the go-to movie experience, we look forward to what Tribeca has in store as they continue to expand their brand outside of New York.
