World WarZ Premiere
Royal Horse Guards Parade - London, England
London was taken over by zombies, press, and Brad Pitt fans at the star-studded “World War Z” premiere. The premiere for the highest grossing zombie movie the world has ever seen was hosted by Jimmy Kimmel and closed with a performance by the Muse which was held at the famous Horse Guards Parade with a crowd boasting of 15,000 people.
Concept
When Paramount Pictures hit a roadblock to use Trafalgar Square as the event venue, they came to Redrock to help with government approvals and an even bigger ask to use the Royal Horse Guard Parade/Leicester Square. The high-profile, royal setting required extensive planning with state and local governments, permitting and placement.
Design
The design was centered around the breathtaking architecture. Muse’s performance included synchronized projection lighting effects onto the historical exterior architecture, while still accentuating surrounding landmarks such as The London Eye. The stage required a unique, custom ‘Z’ shaped stage on theme with the name of the movie.
Plan
The ceremonial British event, “Trooping the Colour,” typically occurs during the same time frame which resulted in tight load-in and setup windows. In addition, a non-profit event was previously scheduled the same day as the WWZ premiere, we worked together to enable the use of our stage so both events could happen seamlessly.
Execute
In the 6-week window from the initial client outreach to execution, the red carpet event, movie premiere and musical performance was successfully produced and globally broadcasted.
