Jeffery

Brooks

Chief Visionary Officer

Jeffery has over 25 years of experience as an entertainer, a coach and teacher, a talent developer, and a chief visionary. As co-owner of Redrock Entertainment, he oversees the creation of award winning creatives, manages iconic artist talent, creates unique brand content, and produces large-scale global live events.

George has over 23 years of sports and entertainment management experience, including his past role as the COO of the Rose Bowl Stadium. George has been tasked with helping guide and foster Redrock into its next chapter, as the company continues to grow. George started his sports and entertainment management career in the crowd management and hospitality services fields in South Florida. George eventually worked his way into venue and facilities management working for the University of Miami as the Director of Facility Operations for the athletic department. In 2009, George moved to Southern California and opened an office in the Inland Empire that would service clients such as Insomniac, Live Nation, Goldenvoice, Fontana Speedway, and many other agencies. As COO of the Rose Bowl Stadium, George helped guide the stadium’s future by partnering with new agencies to create opportunities of entertainment events in and around the iconic venue.

Ford

Englerth

President - CEO

Ford has over 30 years of producing events, formerly the Director of Production for Live Nation, California. Ford started Redrock as a way for himself and his A-team to create truly mind-blowing experiences outside of just live music events. In his freetime, he enjoys spending time with his family and hiking.

Jenifer

Hersch

Partner, Senior Vice President

Jen has over 25 years of experience producing event most notably GLAAD Media Awards, Hermes Fashion events, as well as Childish Gambinos’ Pharos New Zealand and Joshua Tree. In her free time, she loves spending time with her wife and kids…wait that’s not free time.

Heather

Rasmussen

Vice President - Creative Production

Heather has twenty years’ experience focused in destination and touring event production. Her talents intersect at creative ideation mixed with ‘hard-nosed’ production which allows her to work with closely guarded IP and brand teams to achieve the goals set by her clients, whom she considers partners. Heather’s most notable achievement in the past few years was being tapped as the creative producer for the Grand Ex Award Winning program, RiotX Arcane, which was three massive, concurrent experiences leading up to the much-anticipated premiere of Riot Games’ award winning animated series, Arcane. She was also the lead producer of production for the never-been-done-before Stranger Things Drive-Into Experience for Netflix, among many other events. In her free time, Heather likes coaching her son’s t-ball team and escaping up to the mountains to listen to music.

Josh

Zaretsky

Vice President - Development

Josh has over 15 years of experience developing and producing scripted and unscripted television series and live events, most notably is an Emmy-nominated writer and producer of the award-winning children’s series Hip Hop Harry for Discovery Kids and is a two-time Telly Award winning creative executive.

Steffi has over 10 years experience in event production, experiential marketing, and production design, for clients such as Pharrell Williams/i am OTHER, Adam Levine/Maroon 5, Christian Louboutin and Huda Beauty. Steffi received a Telly award for production design for her work on DaBaby’s “Rockstar” ft. Roddy Rich video for the 20th BET Awards. In her free time, she enjoys saying she needs a nap but never takes one, traveling, spending time with friends and her pampered animals.

Jade has worked in trade shows, marketing, and live event production since 2016. She graduated from Penn State in 2022 with studies in Advertising and Digital Media Analytics. In her free time, she enjoys watching true crime documentaries and old horror movies, and is always searching for her new favorite song.

Hanna has experience in advertising and social media marketing. Her curiosity about the world and different cultures is what made her move from Sweden to Los Angeles in 2017. After graduating with a bachelor’s degree in Marketing, Hanna soon found her way to Redrock where she is part of the Digital Marketing team.

Rachel has over five years of experience freelancing in various production and creative based roles. She grew up dancing competitively and has always found a deep curiosity in pushing the boundaries of creative innovation through the collective experience of live events. Having a stake in creating innovative and impactful experiences is where she thrives!

Jessica has over 15 years of experience working in Production and Accounting most notably contributing to Disney’s Science of Imagineering Educational series, as well as various commercials for Pepsi and Wal-Mart. In her free time Jessica loves to be outdoors and go off-road riding on vintage Honda motorcycles (they’re not scooters!)

Has as over 35 years of live music entertainment experience in the touring industry. Touring with legends beginning with Neil Diamond and Lou Reed to the revolutionary Rage Against the Machine and innovative TOOL to name just a few. In his down times he enjoys being a soccer dad, chilling with his family, music, great movies and awesome meals.

Amaris is a storyteller who has spent the past 15 years using her Master’s in Leadership to help others in ministry, personal development, and production management. She has spent the last seven years as an activation coach for creatives. In her free time, she enjoys reading the latest crime mystery and watching her niece play high school basketball.

Mike served as a Special Agent with the US Secret Service in both domestic and international investigations and security (both physical protection & cyber security investigations). His experience from small details to Presidential protection has made him a highly accomplished security executive. In addition, he holds several patents in personal protection and facility-based protection systems. Mike was a PhD candidate in Public Policy specializing in Homeland Security; holds a Master of Science in International Relations and Bachelor of Science in Criminal Justice.

Nate has a 25 year history in event production, message design, influencer marketing and non profit development. He lives in Grand Rapids, Michigan with his wife Heather, their teenagers Ian, Asher and Micaiah, and a black and white golden doodle named Meghan.

Amanda has over five years of experience working in both television production and live event production. In her free time, Amanda likes to spend time at the beach, read a good book and is always on the hunt for a good cup of coffee.

Bryan Frieders is the retired Fire Chief of the Pasadena (CA) Fire Department. He has more than 31 years of Fire/EMS experience in a variety of assignments ranging from Operations to Emergency Management. Bryan holds a Master’s Degree in Public Administration, a Bachelor’s Degree in Vocational Education, and an Associate’s Degree in Fire Technology. For fun, he enjoys flying (he’s actually a pilot), drinking copious amounts of coffee at various hours of the day and night, and looking for ways to use his inordinate amount of accumulated airline miles. He lives in Nashville with his AWESOME wife and three amazing kids.

Jessica has spent 10 years building her career in the entertainment and event industry. She comes with an extensive knowledge in managing live events, brand activations, and artist touring. She gained most of her experience working as a Day-to-Day/Tour Manager for recording artist Kamaiyah while also working as an Event Talent Manager for The Brand Group, which focused primarily in live events and brand activations. Outside of her work, she enjoys trying different fitness classes, hosting parties and cooking for her friends.

Before joining Redrock, Ferguson was a Talent Agent at ICM Partners where he led cross-functional teams and oversaw campaigns for a range of talent, including Celine Dion, MIGOS, Lil Baby, and Jerry Seinfeld, among many others. Ferguson is originally from Seattle, WA, where he attended the University of Washington, majoring in Music Business/Communications. As a Day-to-Day Manager at Redrock, he continues to drive success for the extraordinary artists, creators, and clients we represent.

Paul has over 14 years of live event experience specializing in branded activations, partnerships, and strategy. His extensive experience in the US and Australia spans across all major brand experience channels. In his free time, Paul enjoys Australian Football, golf and is a tragic NY Mets & Rangers fan.

Sheehan has over 25 years of event experience. Specializing in large-scale events, multi-tier marketing platforms and campaign launches, her career in fashion, film, publishing and art has taken her around the world.

Andrew has over 30 years of event experience. As an astute and prepared team leader, he is unmatched at expecting the unexpected. Whether escorting presidents and royalty through a gauntlet or directing an 18-wheeler into the tightest of loading docks, Andrew's skills have been honed in high-profile entertainment, sports, corporate, experiential, and consumer-product activation events. In his free time, he enjoys live music, cycling, traveling the world with his wife, and living in Joshua Tree, CA.

Sarah has 10 years of experience as a Casting Director and Coordinator in Sweden. After casting shows such as Masterchef, Gladiators and The Bachelor for Warner Bros and Endemolshine, she decided to pursue a degree in LA and found her way to Redrock. Sarah is a travel bug with a serious coffee addiction and a love for hats and horror movies.

Rebecka Kristensson has experience in film & television production as well as talent representation having worked on the sets of “The Big Bang Theory” and “MOM” for Warner Brothers TV, and most recently as Coordinator for the Motion Picture Production department at ICM Partners. Rebecka is originally from Sweden where she started out producing live dance shows.

Alex graduated from Cal Poly, San Luis Obispo in 2021 with a degree in landscape architecture. In his free time, he enjoys skateboarding, drawing, and playing the piano.

Lesley is a graduate from UC Merced and has five years of accounting experience in various industries, including entertainment, manufacturing and property management.

Makenzie has seven years of experience doing site planning and design for Redrock, most notably Live Nation’s Hard Festivals, from 2014-2017, as well as Shaun White’s Air & Style in 2015 and 2016, and Childish Gambino’s Pharos occurring biannually since 2016. In her free time, she enjoys architecture, travel and the energy of a crowd.

Nico has had a lifelong passion for music, entertainment, and the arts, and has over five years of experience working independently in the areas of live sound production, audio system design, and event and editorial photography. In his free time, he can be found building and racing cars, DJ-ing at local clubs, checking out interesting art, and eating great food.

Stephen has over 10 years of experience doing concert production, most notably was the Tour Manager for The Dillinger Escape Plan, the Production Manager for The Wiltern Theatre, as well as a published rock photographer for iHeartMedia. In His free time Stephen likes to trail run and play pinball. Fun fact: you’ll rarely find Stephen without a splash of Leopard Print in his wardrobe.

Kayli is a recent graduate from Florida Atlantic University. For two years she freelanced and worked with the University’s Student Alumni Association to create student-exclusive merchandise and signage for sporting events. She also has experience creating album covers and merchandise concepts. She enjoys playing video games, going to concerts, and thrifting.

Marin has over four years of experience working with various roles at Redrock. Most notable were her contributions to the development team through script coverages, her time as a production assistant, as well as her current work with the accounting department. In her free time, Marin likes to write music and spend time with her family.

Rosa Paul has over nine years of experience in accounting, most notably managing for PHAROS in New Zealand. In her free time, she enjoys DIY projects and reading. Fun fact: Rosa served in the US Army for four years.

Angelica has 9 years of Financial Planning & Analysis and Accounting experience, most notably with Live Nation Entertainment and Mattel prior to joining Redrock Entertainment. In her free time, she loves going to concerts, traveling, and spending time with her family and dogs.

Kelsey is an entertainment professional with extensive experience on large scale productions including network television shows, live events, theater productions and major commercial campaigns. In her spare time, she likes playing music, going to music festivals, traveling and eating ramen.

Kayla has over a decade of digital marketing, social media, and creative direction experience. After graduating from FIDM, she started her own social media and content creation agency, where she managed clients in the beauty, fashion, and lifestyle spaces. She is a product junkie who will talk skincare with you all day, gets overly competitive about board games, and loves taking photos of sunsets that will ultimately just take up space in her phone.

Lamar started working in the entertainment industry in 2003. His first introduction to the industry was running a graphics department for movie premieres and special events. Since then, he has worked in cruise entertainment, concert stage design, concert lighting, and now festival planning at Redrock. In his free time he enjoys being with family, watching movies, and traveling.